The Brand:
Ventum
The ASK:
Introduce the Ventum ES1-G to the cycling market as a premiere, premium, performance gravel e-bike.
The Role:
Creative Direction, Product Campaign, Strategy, Copywriting, E-commerce, Photography, Film
Strategy:
In order to position the Ventum ES1-G as the performance gravel e-bike for a highly targeted demographic of triathletes, road cyclists, and mass participants of gravel cycling events, we had to craft a creative approach aimed at utilizing the use case of the ES1-G.
Solution:
By focusing on use cases of the product, rider performance, and premium aesthetics, the Ventum ES1-G offers a powerful experience for modern cyclists of all abilities. Our messaging flips the narrative of modern electric bikes that riding is easier, or you do less by riding an e-bike. We proposed the idea that an e-bike does not offer less. In fact, it offers more.
THE NEW SILHOUETTE OF SPEED
USE CASE | SOCIAL ADVERTISEMENT
TOP OF FUNNEL PRODUCTION
FINALLY,
YOU CAN KEEP UP WITH YOUR DOG
