Capture a new demographic of stetson hat users by crafting a visual compelling brand campaign using brand adjacent tone and voice.
The Role:
Still Photography, Brand Campaign, Strategy
Strategy:
When a brand deeply rooted in western tradition seeks to resonate with a younger demographic, it must challenge conventional visual cues found in western photography and filmmaking. By daring to deviate from the worn-out tropes, STETSON redefines its narrative, capturing the attention of a new generation while staying true to its heritage. This bold move not only sets STETSON apart from competitors but also communicates its commitment to innovation and relevance in an ever-evolving market landscape.
Solution:
To rejuvenate STETSON's brand perception among a younger audience, we embarked on a multifaceted approach that seamlessly blends fashion-forward aesthetics with unexpected music cues, diverging from traditional western filmmaking tropes. Drawing inspiration from premium clothing brands, we curated visually stunning campaigns that elevate STETSON hats to coveted fashion accessories. Through a harmonious fusion of high-end imagery and curated soundscapes, we craft narratives that resonate with modern sensibilities while preserving the brand's premium heritage. This innovative approach extends across various touchpoints, from captivating social media content to immersive in-store experiences, ensuring that STETSON stands out as a beacon of contemporary style and authenticity in a crowded market landscape.
