The Brand:
Shimano
The ASK:
Craft a still campaign featuring the Shimano Gravel Alliance, a diverse group of athletes, for use across digital, web, print, and social platforms. The goal is to elevate Shimano's brand into a more contemporary aesthetic space.
The Role:
Creative Direction, Stills, Advertising
Strategy:
Showcase the Shimano Gravel Alliance athletes in dynamic and authentic settings that resonate with a modern audience. Emphasize the versatility and inclusivity of the athletes to highlight Shimano's commitment to performance and innovation. Use clean, striking visuals to create a fresh and engaging brand image.
Solution:
Produced a series of still images capturing the Shimano Gravel Alliance in action and lifestyle settings. These images were designed for multi-channel use, ensuring consistency across digital, web, print, and social media. The campaign successfully positioned Shimano within a more current and appealing visual framework, engaging a broader audience and enhancing brand perception.
