The Brand:
Form Swim
The ASK:
Craft a compelling visual narrative
The Role:
Creative Direction, Strategy, Photography, Film
ROAD TO KONA
Strategy:
In preparation for the Ironman World Championships, Form swim positioned themselves as the premier choice in performance goggles by aligning themselves with high caliber athletes competing at the highest level.
Solution:
By showcasing the adversity Skye Moench overcame, we were able to comprise an emotional yet triumphant narrative that engages the view to look toward the race and root for a Form Swim athlete.
