The Brand:
Ventum
The ASK:
Soften the edges of the brand with a mid season campaign.
The Role:
Creative Direction, Strategy, Campaign Conception, Photography, Film
CHOOSE TO RIDE:
LISSA
Strategy:
In order to further position Ventum as a brand that embodies “performance for all” we crafted a mid season race campaign highlighting athlete’s motivation for riding.
Solution:
Through short films with powerful narratives and a select portrait series, we humanized the brand with visuals that pertain to individuals rather than the product itself.
