Reposition an endurance brand as fashion forward for the launch of a new product line.
The Role:
Strategy, Advertising, Brand Campaign, Still Photography, Filmmaking
Strategy:
For a brand steeped in endurance tradition, deploying a strategy of “transcend the space between work and working out” was a natural evolution to further position Betty Designs as fashion forward. Moving from the endurance space to the fashion, the strategic unlock was to visualize the BDLAB collection with compelling yet unusual effects.
Solution:
With a series of short films utilizing visual effects, we positioned the BDLAB collection as a premium yet trendy clothing line. This uncompromising approach to blend the high quality nature of design with a fashion forward trend in visual cues celebrates the brand’s evolution.
Lasting ROI through consistent visual impact
When the primary goal is to create moving picture that resonates with a select demographic, a number of cut-down sequences must be created in order to maintain a consistent impact, especially when retargeted.
