Zara

The Brand:

The ASK:

Elevate Zara's brand image by creating fresh, trend-forward imagery to appeal to a younger demographic while maintaining a premium aesthetic

The Role:

Creative Direction, Photography, Design, Copywriting, Advertising

Strategy:

Highlight the beauty and sophistication of the target demographic through visually stunning imagery that resonates with their lifestyle and aspirations. Embrace trends from tangential markets to infuse a sense of novelty and excitement into Zara's brand identity.

Solution:

Implement minimalistic yet impactful product-based ads across a diverse range of platforms, from print to social media. By leveraging aesthetic guidelines from related industries, we ensure that Zara remains at the forefront of fashion while captivating the attention of the desired younger audience segment.

The creative direction encouraged the viewer to look at things from a different perspective – offering a fresh point of view on aesthetic guidelines for premium fashion.

By placing out of home campaigns in various locations the creative provided the perfect platform for a striking visual narrative with commuters and customers.