Betty Designs

The Brand:

Betty Designs

The Role:

Filmmaking

Designed from a heart that beats for fashion + sports, BDlab Sportswear is a collection of premium apparel that transcends the space between work and working out. Redefining sportswear for the modern woman, each piece is meticulously crafted to inspire women to dress beyond their boundaries and enhance existing items in their closet. Fueled by a decade of dreaming of luxurious fabrics and stylish silhouettes, BDlab Sportswear is Kristin’s chic answer to a sea of basic athleisure garments. Ready to wear wherever you dare to rock it, this limited collection delivers maximum versatility and comfort to everyday life.

"In our post-covid, hybrid working lives, women are wearing a blend of performance wear and fashion, transitioning their looks between working from home, working out and going out. The BDlab Sportswear Collection fits every portion of a woman’s life. It features a blend of high performance underwear, sports bras, casual tops, leggings, trousers and outerwear, from a tailored high-waisted cargo pant to modern midi skirt."

Refine Your Style. Redefine Yourself.