The Brand:
Ventum
The ASK:
Launch the Ventum NS1 by positioning it as a premium, performance first road bike
The Role:
Creative Direction, Product campaign, Strategy, Copywriting, E-commerce, Photography, Film
Strategy:
In order to position the Ventum NS1 as the correct choice for road cyclists who prioritize the highest level quality in a sleek, unique package - we had to craft a two pronged creative approach. We coupled a top of funnel awareness campaign, that pays tribute to cyclists at all levels, with a bottom of funnel product specific visual campaign that highlights the NS1’s aerodynamic advantages.
Solution:
By focusing on speed, rider comfort, and premium aesthetics, the Ventum NS1 offers a straightforward yet powerful experience for modern road cyclists. Our messaging will underscore its efficiency and refinement, making it the ideal companion for mass-market road events. Through targeted communication, we will showcase how the NS1 delivers the speed you crave and the rider comfort you rely on.
AS AERODYNAMIC AS LIGHTWEIGHT GETs
Top of Funnel Production:
Dear Cycling
In order to cast a wide net for the top of funnel, we wrote a dialogue for a professional cyclist to explain that he feels the same everyday as the cyclist starting on day one.
CHOOSE TO RIDE
In a world where limits are mere suggestions, Mia Manganello emerges as the embodiment of relentless determination. By partnering with a speed skater competing at the highest level, who is also a professional cyclist, we were able to position the NS1, visually, as the don of performance.
Social display
